Our Talent Network
Talent at Setser Group
It’s time for the collective intelligence of the many to out-innovate the few. At Setser Group, we bring evidence-based, human-centered, and AI-enabled methods to the complex challenges facing learning organizations, communities, and the future of work. Bryan Setser, Founder and Chief Wayfinder, activates Talent Squads built for each engagement: a Head of Project, skilled Project Managers, proven Specialists, and powerful AI agents working in tandem. Rooted in decades of experience across online learning, remote work, organizational development, edu-business models, and transformation strategy, our squads help leaders improve the organizations they have while innovating toward the organizations they need for a more sustainable future.
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Bryan Setser — Founder & Chief Wayfinder
Bryan assembles and leads custom Talent Squads for every project, blending senior project leads, project managers, specialist talent, and AI agents to deliver transformative outcomes across K-12, higher education, workforce, and edu-innovation ecosystems.
Bryan's LinkedIn
Heads of Project (Senior Talent)
Our project heads are the stewards of our work. They bring seasoned judgment, operational fluency, and a deep respect for context to every engagement they lead. Our senior talent can navigate systems, people, politics, and pressure. Our team focuses on outcomes that matter and ensures the work honors both the people involved and the change being pursued.
Al Motley — Chief Information & Innovation Officer, Techademics
Al Motley is Founding Partner and CEO of TECHADEMICS and serves on the advisory board. His perspective reflects executive leadership and experience within education and technology-focused organisations.
Al's LinkedIn
Troy Wood - Managing Partner, SparkNC / AI Learning Architect
Troy Wood is Director of HRSD Product Success at ServiceNow and a member of the advisory board. He contributes a product and customer success lens informed by enterprise platform experience.
Troy's LinkedIn
Richard Boyd — Co-Founder & CEO, Ultisim
Richard Boyd is the Chief Executive Officer of Ultisim and serves on the advisory board. He brings executive leadership experience and an external strategic viewpoint to support organisational growth and decision-making.
Richard's LinkedIn
Kristin Cuilla — Senior Director, School & District Partnerships, Mode
Kristin Cuilla is Vice President of School Success at Project Lead The Way and a member of the advisory board. She provides insight informed by her leadership role in education-focused initiatives and organisational success.
Kristin's LinkedIn
Susan Allred — Former Associate Commissioner, Kentucky Dept. of Ed.
Susan Allred serves as Board Member Emeritus, contributing long-standing perspective and guidance to the organisation. Her role reflects continued strategic insight and institutional knowledge that supports leadership and long-term direction.
Susan's LinkedIn
Project Leads (Wayfinders)
Our wayfinders bring leadership, clarity, and disciplined care to the work. They are trusted leaders who translate strategy into action, while keeping teams aligned and moving forward. Grounded in experience and guided by the Wayfinder Way, they balance rigor with humanity, ensuring each engagement stays focused on meaningful outcomes, sound execution, and lasting results.
Amy Washburn - Strategy, Research, and Innovation
Amy Washburn is a Senior Consultant with the Setser Group, which she joined in 2023. She is an experienced leader and innovator in educational spaces, and her focus is helping organizations plan and implement innovative and proactive solutions to complex educational problems.
Amy's LinkedIn
Krista Wojdak - Learning Experience Design
Krista has an extensive background with instructional and curriculum design and development and is a professionally certified facilitator. She has a deep knowledge of the learning sciences and the learning design field, on which she grounds the learning experiences she designs, develops, and facilitates. She is passionate about developing learning experiences that foster growth.
Krista's LinkedIn
Tracy Curry - Talent Management, Employee Relations, and Recruiting
Tracy Curry is an executive leader with a passion for People Operations and Human Resources. She has worked in organizations of all sizes in the education, edtech, IT, and staffing industries. She has been intentional in having meaningful opportunities to specialize in core people functions like talent acquisition, employee relations, compensation, compliance, etc.
Tracy's LinkedIn
Steve Nordmark - Education Strategy
Steve Nordmark is a senior consultant and education solution innovation leader for Setser Group. With more than 30 years of experience in operational leadership, education solution innovation, strategic planning, and business development, Steve has spent over 25 of those years focused on enhancing the opportunities of teachers and learners.
Steve's LinkedIn
Tyrena Jones - Product Design
Tyrena Jones is an accomplished and versatile professional whose 16+year career spans various NGO and for-profit organizations in the areas of Human Resources and Financial Management.
Tyrena's LinkedIn
Dr. Tashni-Ann Dubroy — Higher Ed & Workforce Strategist
Tashni-Ann is a mission-driven executive leader with experience serving as a university president, chief operating officer, and senior advisor. She has partnered closely with boards, faculty, donors, and external stakeholders to advance institutional mission, financial sustainability, and long-term impact.
Tashni-Ann's LinkedIn
Carolyn Eastman — Organizational Development & Change Management
Carolyn specializes in weaving together meaningful relationships, innovative programs, and courageous visions to help young people move confidently into their next chapters. Her work is rooted in the conviction that every student deserves a clear pathway—one that connects classroom learning with real-world opportunities, unlocks social capital, and equips them for lifelong thriving.
Carolyn's LinkedIn
Strategic Partners
Our strategic partners extend our reach and deepen our impact. They are trusted collaborators who share the Wayfinder Way: future-focused, people-first, and grounded in real-world practice. We work alongside these partners as co-navigators, bringing complementary expertise, aligned values, and a shared commitment to outcomes that matter.
